Personal blog
I write about technology, business, communication, and everyday life.
AI, e-commerce, platforms, MarTech, and digital culture — without panic or shortcuts, with an effort to understand what is really changing.
Latest
Latest articles
BLIK’s greatest success? We stopped noticing we use it
BLIK’s greatest achievement is not transaction volume, but the way it became an invisible part of everyday payment habits.
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When the interface becomes the problem. Europe starts regulating the design of attention
Regulators are beginning to assess not only the content published on platforms, but also the design mechanisms that decide how much time and attention users give them.
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Temu, Shein, and the end of the old trust model in e-commerce
Global marketplaces promised choice, low prices, and convenience. Now they must answer a harder question: who is responsible for risks consumers cannot evaluate?
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The end of app icons? The smartphone is entering the age of the intent interface
Instead of opening one app after another, we may state an intention and let the phone select the services, data, and actions required to fulfil it.
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A branded mobile network? MVNO only makes sense when it becomes part of loyalty
Mobile service can be more than connectivity. When linked with an app, points, and everyday habits, it becomes another layer of the relationship between a brand and its customers.
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Netflix does not need to beat PlayStation. It only needs to take over the couch
A phone as the controller, a television as the console, and almost no barrier to entry. Netflix may create games for people who would never buy a console.
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Themes I return to most often.
AI and society
→How artificial intelligence affects work, education, trust, and everyday decisions.
E-commerce and platforms
→How marketplaces, regulation, and global trade reshape company responsibility and consumer choice.
Technology and business
→How new tools reshape business models, work, and competitive advantage.
MarTech and marketing
→How automation, data, and content influence brand communication.
Media and creativity
→How AI changes content creation, advertising, design, and visual culture.
Digital leader notes
→More personal writing about work, decisions, transformation, and learning.
About me
I look at technology through people, business, and communication.
My name is Michał Salamon. I write about AI, platforms, e-commerce, MarTech, and digital culture. I am interested not only in what technology enables, but also in how it changes decisions, relationships, work, and responsibility.
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