BLIK’s greatest success? We stopped noticing we use it
BLIK’s greatest achievement is not transaction volume, but the way it became an invisible part of everyday payment habits.
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Writing on strategy, communication, branding, and intentional online presence.
When the interface becomes the problem. Europe starts regulating the design of attention
Regulators are beginning to assess not only the content published on platforms, but also the design mechanisms that decide how much time and attention users give them.
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Temu, Shein, and the end of the old trust model in e-commerce
Global marketplaces promised choice, low prices, and convenience. Now they must answer a harder question: who is responsible for risks consumers cannot evaluate?
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The end of app icons? The smartphone is entering the age of the intent interface
Instead of opening one app after another, we may state an intention and let the phone select the services, data, and actions required to fulfil it.
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A branded mobile network? MVNO only makes sense when it becomes part of loyalty
Mobile service can be more than connectivity. When linked with an app, points, and everyday habits, it becomes another layer of the relationship between a brand and its customers.
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Netflix does not need to beat PlayStation. It only needs to take over the couch
A phone as the controller, a television as the console, and almost no barrier to entry. Netflix may create games for people who would never buy a console.
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AI does not need to become a doctor to change medicine
The Legion Health pilot shows AI moving from administrative automation toward participation in real clinical decisions.
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Robots do not just need better AI. They need people to show them the world
AI learned our language and images. Now, through people recording everyday tasks, it is beginning to learn our movements.
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